Director of Strategic Marketing & Communications

Job overview

The Director of Strategic Marketing & Communications works onsite in Rockford, IL, with work at RHA properties, public meetings, community events, and other locations as needed. Compensation is $65,000–$107,000 per year. The role supports the Rockford Housing Authority and Bridge Rockford Alliance across public, resident, staff, executive, and Board communications. The director leads integrated communications, brand management, digital platforms, community engagement, performance reporting, and responsible AI implementation. The role helps the organizations communicate clearly and accessibly, improve public information, and use technology responsibly to reduce administrative burdens.

What you'll do

• Develop and implement integrated marketing and communications plans
• set audience, message, channel, campaign, and publishing priorities
• advise leadership
• manage brand standards, public relations, and crisis communications
• oversee digital platforms and content
• lead AI strategy, staff education, and governance
• develop campaigns and community engagement
• prepare Board and executive reports
• analyze performance
• lead staff and contractors
• manage budgets and vendors
• ensure compliance, privacy, accessibility, and records-retention practices.

What we're looking for

Skills & competencies

director

strategic marketing

communications

rockford il

rockford housing authority

housing operations

public relations

digital platforms

ai governance

community engagement

$65k–$107k/year

Work arrangement

• Weekend coverage required

Why this role

Requires a bachelor’s degree or equivalent combination of education and experience, seven or more years of relevant experience including leadership, and demonstrated AI-related education, training, or applied experience.

About the employer

Rockford Housing Authority is hiring for this role. Industry: Administration of Housing Programs. Sector: 92.