Marketing Director — Senior Living

Job overview

The Marketing Director role is onsite in West Bloomfield, MI, with local travel required for networking events, referral sources, and assessments. Compensation is not specified. The role supports Cranberry Park West Bloomfield Senior Living Community and its goal of growing census. The director leads internal and external marketing, develops referral relationships, and manages leads and tours. The work builds awareness and supports occupancy by communicating the community’s services and points of difference to prospective residents, families, and referral partners.

What you'll do

• Develop and drive a positive sales culture
• identify strategies to increase community visits
• build relationships with hospitals, skilled nursing facilities, and specialty physician offices
• communicate sales appointments and leads to community leadership
• pursue census goals
• generate leads, schedule and conduct tours, manage the CRM system, develop a business development plan, and build referral relationships.

What we're looking for

Skills & competencies

marketing director

senior living

community marketing

business development

sales

referral relationships

crm

local travel

west bloomfield mi

cranberry park senior living

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• paid time off.

Why this role

Requires 75% local travel and flexibility beyond a traditional 9-to-5 schedule. Business development and sales experience are required; senior healthcare experience is preferred.

About the employer

Cranberry Park Senior Living - West Bloomfield is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.