Sr. Product Marketing Manager, Measurement, Data & Audiences

Job overview

The Sr. Product Marketing Manager, Measurement, Data & Audiences is an onsite role based in New York, NY. The position offers a salary range of $143,000 - $178,750 per year and supports the Lyft Ads team in data commercialization and measurement strategy. This role exists to translate complex data signals and attribution models into market-facing solutions. It contributes to the company's goals by proving ROI to advertisers and developing bespoke data partnerships that unlock incremental revenue.

What you'll do

• Own go-to-market strategy for first-party audience data
• lead attribution and reporting strategy
• manage third-party measurement partnerships
• collaborate with Ad Infrastructure and Data Science teams.

What we're looking for

Skills & competencies

full-time

day shift

new york ny

lyft

measurement

data

adtech

marketing

hybrid

attribution

$143k-$178k

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, 401(k) match, 18 weeks paid parental leave, monthly Lyft credits, Lyft Pink membership.

Why this role

Specializes in data commercialization, measurement, and attribution within the ad tech infrastructure.

About the employer

Lyft is hiring for this role. Industry: Periodical Publishers. Sector: 51.