Area Vice President of Business Development - Hospice

Job overview

The Area Vice President of Business Development - Hospice is an onsite role based in Lascassas, TN. Compensation is not specified for this position, which supports the hospice care division of Gentiva. This role exists to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. The incumbent will design and execute strategic sales initiatives to achieve admissions, census, and revenue goals while fostering relationships with key healthcare partners.

What you'll do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

What we're looking for

Skills & competencies

full-time

day shift

lascassas tn

gentiva

hospice

sales leadership

business development

healthcare sales

multi-site management

no on-call

no weekends

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with Company Match, Career Advancement Opportunities, National & Local Recognition Programs, Teammate Assistance Fund, Medical, Dental, Vision Insurance, Mileage Reimbursement or Fleet Vehicle Program, Generous Paid Time Off + 7 Paid Holidays, Wellness Programs, Education Support & Tuition Assistance, Free Continuing Education Units (CEUs), Company-paid Life & Long-Term Disability Insurance, Voluntary Benefits

Why this role

Multi-site leadership experience required; focus on hospice and home health growth.

About the employer

Gentiva is hiring for this role. Industry: Nursing Care Facilities (Skilled Nursing Facilities). Sector: 62.