SEO PR Specialist

Job overview

The SEO PR Specialist role is listed in Miami, FL, and compensation is not specified. The position reports to the SEO Off-Page Team Lead and supports Catena Media’s US brands. The specialist develops and executes digital public relations campaigns that turn data, regulatory developments, industry activity, and sports events into media coverage and SEO-relevant links. The role builds journalist relationships, positions company writers and analysts as expert sources, and measures campaign results while ensuring outreach follows responsible gambling, advertising, and affiliate disclosure requirements.

What you'll do

• Plan and deliver the digital PR calendar across US brands
• develop stories from legislation, regulation, data, and industry events
• organize interviews and pitch journalists
• build media relationships and manage inbound requests
• coordinate campaign assets with content, design, and analytics
• draft and distribute press releases when useful
• secure SEO-value placements and pursue links from unlinked mentions
• track coverage, link quality, referring domains, share of voice, and brand mentions
• ensure outreach meets applicable responsible gambling, advertising, and affiliate disclosure requirements.

What we're looking for

Skills & competencies

seo pr specialist

miami fl

catena media

digital pr

media relations

seo

journalist outreach

sports media

gaming industry

data storytelling

link building

regulatory communications

Work arrangement

• Weekend coverage required

Why this role

Requires 4+ years of digital PR, media relations, or communications experience and an established network of US journalist and editor contacts. Must be able to work US business hours and flex around news and sports events, including occasional evenings and weekends.

About the employer

Catena Operations Ltd. is hiring for this role. Industry: Web Search Portals and All Other Information Services. Sector: 51.