Marketing Strategy Manager

Job overview

The Marketing Strategy Manager position is hybrid, with three days onsite and two optional work-from-home days, in Richmond, CA. Compensation is $81,000 per year. The role supports Planet Wine’s sales and operations leadership at a California wine import business. The manager develops marketing strategy and translates commercial priorities into practical sales tools, campaigns, and execution. The role connects sales, office teams, suppliers, and external partners to support brand and portfolio growth across channels and markets.

What you'll do

• Develop marketing strategy for Planet Wine, its key brands, and the Cueillette portfolio
• identify market opportunities and customer segments
• analyze brand performance and recommend action plans
• adapt sales tools and programs for different channels
• create and maintain sales materials
• support product launches, events, and sales meetings
• maintain the website and oversee social content
• analyze campaign performance
• use Encompass for product, customer, inventory, and sales information
• onboard new J-1 sales hires.

What we're looking for

Skills & competencies

marketing strategy manager

richmond ca

planet wine

hybrid

wine import business

marketing strategy

sales enablement

brand management

product launches

sales tools

english and french

adobe creative suite

encompass

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, life insurance, 401(k) with 4% match, paid vacation, sick leave, and holidays.

Why this role

Requires fluency in English and French; the role combines marketing strategy, sales support, and hands-on execution, with three onsite days and two optional work-from-home days.

About the employer

Planet Wine is hiring for this role. Industry: Wine and Distilled Alcoholic Beverage Merchant Wholesalers. Sector: 42.