Director, Headwear Merchandising

Job overview

The Director, Headwear Merchandising role is described as remote and full-time, with the posting also identifying a professional office environment; the listed location is Hanover, PA. Compensation is not specified. The role leads headwear merchandising for L2 Brands’ Legacy and Ouray portfolios. The director shapes assortment strategy, seasonal direction, and go-to-market execution across brands and sales channels. The role aligns product, brand, and commercial priorities to support growth, profitability, and long-term brand strength.

What you'll do

• Define headwear assortment strategy across sales channels
• establish seasonal merchandising direction
• collaborate on trends, colors, and product themes
• lead product launch execution across channels
• oversee sample strategy and budget
• guide decoration direction
• support trade shows, brand activations, photoshoots, and content
• monitor sales and inventory performance
• lead and develop the merchandising team
• use AI tools to support planning, analysis, and workflow efficiency.

What we're looking for

Skills & competencies

director

headwear merchandising

l2 brands

remote

hanover pa

assortment strategy

product launches

brand direction

merchandising analytics

team leadership

ai-enabled merchandising

approximately 50% travel

Work arrangement

• Weekend coverage required

Why this role

Approximately 50% travel; requires a bachelor’s degree and 10 or more years of merchandising, product management, or related leadership experience, including headwear strategy experience.

About the employer

L2 Brands is hiring for this role. Industry: All Other General Merchandise Retailers. Sector: 45.