Marketing Manager

Job overview

The Marketing Manager role is based in Puerto Rico; the listing does not specify a city or work arrangement. Compensation is not specified. DECA Analytics is a Puerto Rico-based professional services firm advising on tax incentives, compliance, capital markets, and business services. This newly created role builds and runs the firm’s marketing function, combining strategy with hands-on content and vendor coordination. It aims to strengthen digital presence, establish DECA as a trusted source on Puerto Rico business topics, and generate and track qualified business development opportunities.

What you'll do

• Own marketing strategy, brand voice, messaging, visual standards, content calendar, and approval process
• maintain analytics and lead tracking
• coordinate contracted SEO/GEO, video, photography, and web-development specialists
• manage client interviews, case studies, testimonials, and reusable content
• oversee review requests and reputation monitoring
• direct keyword research and website optimization
• coordinate thought-leadership content with subject-matter experts
• maintain publishing cadence
• track qualified inquiries and deliver monthly KPI scorecards.

What we're looking for

Skills & competencies

marketing manager

marketing strategy

content marketing

brand voice

seo

geo

ai search

thought leadership

lead generation

kpi reporting

puerto rico

deca analytics

Work arrangement

• Weekend coverage required

Why this role

Newly created, high-visibility role reporting to firm leadership. The posting seeks 5+ years in marketing, content, or communications and a candidate based in Puerto Rico; it emphasizes AI-search visibility and hands-on use of AI tools.

About the employer

Deca Analytics is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.