Head of Product Marketing

Job overview

The Head of Product Marketing works from Great Gray’s Boston, MA office in a hybrid arrangement with four days onsite and one day remote. Base pay is $175,000–$205,000 per year; the role also participates in an annual incentive bonus plan. Great Gray provides trustee and administrative services for Collective Investment Trusts and retirement solutions. Reporting to the CMO, this role leads product positioning, competitive intelligence, go-to-market planning, sales enablement, and proposal storytelling across the Great Gray Trust Company and RPAG brands, equipping marketing and sales teams with audience-specific messaging.

What you'll do

• Own positioning and messaging for advisors, recordkeepers, and asset managers
• define ideal customer profiles and advisor segments
• maintain competitive intelligence and market monitoring
• build partner- and tier-specific go-to-market playbooks
• coordinate product and feature launch messaging across both brands
• produce sales enablement materials
• oversee narrative quality and competitive positioning for RFP/RFI responses
• direct proposal strategy and template development
• lead a CIT positioning refresh
• and guide content, demand generation, growth, and brand/design teams on messaging.

What we're looking for

Skills & competencies

head of product marketing

boston ma

great gray

hybrid

financial services

retirement services

product positioning

competitive intelligence

go-to-market

sales enablement

collective investment trusts

$175k–$205k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• employer-paid life and disability insurance
• annual well-being stipend
• and eligible 401(k) contributions with an employer contribution model.

Why this role

Leads product marketing across two brands in the retirement-services and Collective Investment Trust market.

About the employer

Great Gray is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.