Senior Lead, Analytics — Media & Marketing

Job overview

The Senior Lead, Analytics — Media & Marketing role is listed in Dallas, TX; the posting does not specify a work arrangement. Compensation is not specified. The role supports PMG’s Analytics team, which turns data into insights for marketing, media, and business decisions. The position leads analytics request delivery, develops and maintains analytics solutions, and translates campaign performance into useful recommendations. It also partners across media, strategy, data science, and engineering teams, mentors colleagues, and advances measurement practices to help clients make data-informed decisions.

What you'll do

• Manage analytics requests from intake through client delivery
• support custom analytics solutions from data sourcing through SQL and visualization
• create media reporting tied to customer actions and business KPIs
• collaborate on measurement strategies
• mentor colleagues in data visualization and engineering
• track measurement trends and contribute to innovation.

What we're looking for

Skills & competencies

senior lead

analytics

media & marketing

dallas tx

pmg

marketing analytics

sql

data visualization

measurement strategy

media reporting

cross-functional collaboration

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional development and mentorship
• paid time off and holidays
• paid parental leave
• retirement or pension plans with contribution matching
• healthcare
• fertility and family support
• pet insurance
• lifestyle spending accounts
• commuter benefits
• annual bonus eligibility
• volunteer hours
• AI enterprise access and training.

Why this role

The role includes work with marketing measurement frameworks, dashboards, SQL, and Python or R, and may involve exploring AI-driven analytics solutions.

About the employer

PMG is hiring for this role. Industry: Advertising Agencies. Sector: 54.