Head of Marketing

Job overview

The Head of Marketing role is onsite in Aurora, IL. Compensation is $145,000–$220,000 USD per year. The role leads Formic’s Marketing Team, which works with Sales, Revenue Operations, and leadership to generate pipeline and support commercial expansion. Formic’s mission is to make automation accessible to manufacturers through a Robotics-as-a-Service model. The leader builds and manages a measurable marketing, demand-generation, sales-development, and go-to-market engineering engine. By connecting positioning, campaigns, technology, data, and team accountability to qualified pipeline and revenue, the role supports Formic’s growth and customer deployments.

What you'll do

• Own marketing strategy, positioning, messaging, content, campaigns, events, and channels
• generate qualified pipeline across marketing, lead generation, SDR/outbound, ABM, events, paid, organic, and partnerships
• lead Sales Development and GTM Engineering capabilities
• manage marketing technology, data, routing, attribution, and reporting
• define funnel metrics and operating cadence
• partner with Sales and RevOps
• lead and develop a multidisciplinary team
• run measurable experiments and allocate resources based on results.

What we're looking for

Skills & competencies

head of marketing

aurora il

$145,000–$220,000/year

b2b marketing

demand generation

pipeline generation

sales development

gtm engineering

marketing technology

industrial automation

robotics-as-a-service

team leadership

formic

equity

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity
• medical, dental, and vision insurance
• employer-paid life and disability insurance
• EAP
• paid parental leave
• 401(k)
• cell phone reimbursement
• flexible time off.

Why this role

Equity; medical, dental, and vision coverage; employer-paid life and disability insurance; EAP; up to 12 weeks paid parental leave; 401(k); monthly cell phone reimbursement; flexible time off. Home-office stipend applies to fully remote and hybrid employees.

About the employer

Formic is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.