Director of Marketing — Business Optimization

Job overview

The Director of Marketing — Business Optimization role is fully remote, with preferred locations near major airports including Atlanta, Georgia; Dallas, Texas; Chicago, Illinois; and Denver, Colorado. The position requires approximately 10–20% travel and typically works Monday–Friday, 8:00 AM–5:00 PM EDT. Compensation is not specified. The role supports communities assigned to Discovery Senior Living’s Business Optimization Group. The director develops and executes marketing plans to stabilize performance, improve lead generation and conversion, support occupancy growth, and deliver measurable return on investment. By analyzing performance and coordinating with community, regional, corporate, agency, and investment partners, the role turns business challenges into prioritized marketing actions and supports sustained improvement and community transitions.

What you'll do

• Develop and execute quarterly, annual, and community-specific marketing strategies
• analyze lead volume, quality, conversion, channel performance, market conditions, budgets, and ROI
• translate findings into recommendations and action plans
• lead marketing reviews and reporting
• manage budgets and forecasts
• coordinate integrated campaigns with Sales, Paid Media, Web Operations, agencies, and vendors
• guide messaging and marketing materials
• identify performance concerns and corrective actions
• create transition plans and documentation
• support training and mentoring.

What we're looking for

Skills & competencies

director of marketing

business optimization

senior living

lead generation

occupancy growth

marketing strategy

roi analysis

budget management

fully remote

10–20% travel

monday–friday

dallas tx

discovery senior living

Work arrangement

• Weekend coverage required

Why this role

Fully remote; approximately 10–20% travel; typical Monday–Friday, 8:00 AM–5:00 PM EDT schedule; may support Marketing Assimilation activities as needed.

About the employer

Discovery Senior Living is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.