Marketing Strategist – K-Culture & Partnerships

Job overview

The Marketing Strategist – K-Culture & Partnerships role is listed in Annapolis, MD; the posting does not specify a remote or hybrid arrangement. Compensation is not specified. SEOULSPICE’s mission is to share Korea’s food, hospitality, and culture with the world. The strategist develops the brand’s presence in K-culture, especially K-pop, and leads cultural activations and strategic partnerships. The role identifies relevant artists, creators, communities, and cultural moments, then turns those insights into authentic campaigns and partnerships that build awareness, engagement, and brand connection.

What you'll do

• Develop SeoulSpice’s presence in K-culture, particularly K-pop
• identify partnership opportunities with artists, labels, agencies, entertainment companies, events, creators, and fan communities
• develop and execute activations, events, pop-ups, collaborations, and experiential campaigns
• manage partnership pitches, negotiations, timelines, deliverables, and post-campaign analysis
• monitor cultural and social trends and translate them into marketing opportunities.

What we're looking for

Skills & competencies

marketing strategist

k-culture

k-pop

brand partnerships

brand activations

experiential marketing

creators

social media

annapolis md

seoulspice

entertainment marketing

cultural trends

Work arrangement

• Weekend coverage required

Why this role

An established network and relationships within the K-pop and K-culture industry are essential. The posting seeks 3+ years of relevant marketing experience and lists Korean language skills and food, CPG, or restaurant experience as bonuses.

About the employer

SEOULSPICE is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.