Vice President of Marketing

Job overview

The Vice President of Marketing role is hybrid in Washington, DC, with regular in-office presence on designated days. Compensation is $150,000 per year. First Book works to remove barriers to quality education for children in need through books, educational resources, and partnerships. The vice president leads enterprise marketing strategy, brand stewardship, go-to-market planning, partnership offers and pricing, team development, and performance measurement. The role connects marketing to revenue, membership, Marketplace growth, and First Book’s mission and organizational outcomes.

What you'll do

• Lead integrated marketing strategy and brand standards
• develop go-to-market frameworks and revenue-enablement tools
• design partnership offer architecture and pricing with Finance, Operations, and the CRO
• build and lead the marketing team
• coordinate cross-functionally
• establish objectives, dashboards, and performance measures.

What we're looking for

Skills & competencies

vice president of marketing

marketing leadership

hybrid

washington dc

first book

nonprofit

education access

brand strategy

go-to-market

partnerships

revenue enablement

$150,000 per year

team leadership

marketing analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical and dental insurance, life and AD&D coverage, paid vacation and sick leave, 12 paid holidays, 401(k) with employer match, and a Washington, DC parking stipend.

Why this role

Senior marketing leadership role combining brand strategy, revenue enablement, partnership pricing, and measurable organizational outcomes.

About the employer

First Book is hiring for this role. Industry: Civic and Social Organizations. Sector: 81.