Community Liaison & Business Development — Home Care

Job overview

The Community Liaison & Business Development role is a field-based position in Baton Rouge, Louisiana, with most of the week spent in the community. Salary is $62,000–$70,000 per year. The role supports Griswold Home Care’s work helping seniors and adults with disabilities remain safe and independent at home. The liaison builds referral relationships and generates client leads, connecting people who need care with the agency’s services. Through community outreach, client intakes, and follow-up, the role helps grow local access to home care and supports the office’s business development goals.

What you'll do

• Build relationships with referral sources
• generate client leads
• conduct initial client visits and intakes, including scheduling, profile creation, and handoff
• represent the agency at community events and networking groups
• track market trends and referral activity
• review marketing results and adjust strategy
• manage promotional materials, mileage, and expenses
• work with the director within the marketing budget
• participate in the on-call rotation as needed.

What we're looking for

Skills & competencies

community liaison

business development

home care marketing

referral relationships

senior care

baton rouge la

griswold home care

$62k–$70k

full-time

field role

company vehicle

referral incentives

health insurance

on-call rotation

Work arrangement

• Weekend coverage required

Benefits & perks

• Company marketing vehicle with gas covered
• referral incentive plan
• health insurance available through the company (employee-paid)
• supportive office team.

Why this role

Offers a company marketing vehicle with gas covered, referral incentives, and employee-paid health insurance availability. Requires 3+ years of marketing, sales, or business development experience; home care, healthcare, or senior services experience is strongly preferred.

About the employer

Griswold Home Care for Baton Rouge, LA is hiring for this role. Industry: Home Health Care Services. Sector: 62.