Director of Strategy & Business, Creative Labs

Job overview

The Director of Strategy & Business, Creative Labs role is onsite in South Jordan, UT. Compensation is not specified. The director leads the business side of Cricut Creative Labs, a digital tools and content initiative supporting Cricut subscribers’ creative activities. The role develops strategy and oversees analytics, finance, marketing, and content while partnering with product and engineering leadership. It exists to launch and scale Creative Labs, grow subscriber adoption, and build tools and content for creative interests beyond Cricut-specific crafts.

What you'll do

• Co-develop the roadmap for creative tools
• identify priority creative categories and market opportunities
• partner with product and engineering to direct an independent team
• lead analytics, finance, marketing, and content strategy
• define and track KPIs
• develop business cases for new product categories
• monitor engagement and monetization and adjust plans for growth
• understand designer needs and develop content-library tools and systems.

What we're looking for

Skills & competencies

director of strategy & business

creative labs

south jordan ut

cricut

business strategy

digital tools

content strategy

analytics

subscriber growth

product development

Work arrangement

• Weekend coverage required

Why this role

Leads a startup-style initiative within Cricut, with responsibility spanning analytics, finance, marketing, and content strategy.

About the employer

Cricut is hiring for this role. Industry: Independent Artists, Writers, and Performers. Sector: 71.