Manager, Integrated Marketing

Job overview

The Manager, Integrated Marketing works onsite in Washington, DC, with an annual salary range of $65,000–$75,000. Reporting to the Director of Marketing, the role supports the Washington Nationals’ ticket revenue, fan engagement, and audience growth goals. The manager develops and executes campaigns across owned, paid, digital, social, and traditional channels, and owns the email marketing strategy and calendar. By coordinating teams, optimizing performance, and translating business priorities into campaign plans, the role supports a consistent fan experience and future marketing efforts.

What you'll do

• Develop and execute integrated campaigns for ticket sales, promotions, fan engagement, and audience growth
• translate business objectives into campaign plans, audiences, messaging, channels, creative needs, and KPIs
• develop campaign briefs and creative requests
• coordinate with Creative Services, Content & Broadcasting, Social Media, Promotions & Events, Ticketing, Analytics, Communications, and other departments
• own the email strategy and calendar
• develop email content, creative direction, and testing
• coordinate email production, approvals, quality assurance, and deployment
• partner on segmentation, personalization, lifecycle marketing, and paid-media alignment
• establish campaign scope, milestones, deliverables, and owners
• lead campaign kickoffs and communications
• monitor performance and optimize campaigns
• lead post-campaign recaps and recommendations
• maintain brand standards.

What we're looking for

Skills & competencies

integrated marketing manager

washington dc

$65k–$75k/year

campaign strategy

email marketing

ticket sales

fan engagement

audience growth

digital marketing

social media

marketing analytics

washington nationals

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid vacation and sick leave, paid holidays and December holiday break
• medical, dental, vision, life, and AD&D insurance
• short- and long-term disability
• flexible spending accounts
• 401(k) and pension plan
• complimentary tickets to Nationals home games
• employee discounts
• free onsite fitness center.

Why this role

Owns the email marketing strategy and calendar across ticketing, promotions, and fan engagement. The Nationals identify as a military-friendly organization recruiting veterans and spouses.

About the employer

Washington Nationals Baseball Club is hiring for this role. Industry: Sports Teams and Clubs. Sector: 71.