Director, Marketing Analytics

Job overview

The Director, Marketing Analytics role is listed in Miami, FL; the posting does not specify a work arrangement or compensation. One Park Financial is a financial technology company that connects small businesses with financing and funding options. The director owns marketing measurement, analytics, and data science strategy, including attribution, media mix modeling, experimentation, predictive modeling, and the measurement data foundation. The role guides marketing investment decisions and connects channel performance to downstream business outcomes.

What you'll do

• Set and lead the marketing analytics roadmap
• own multi-touch attribution and return-on-ad-spend measurement
• lead media mix modeling and incrementality and geo-lift testing
• direct predictive lead-value scoring, segmentation, and predictive ROAS
• define full-funnel performance measures
• direct campaign taxonomy, UTM governance, attribution pipeline, customer data platform, and marketing data model requirements
• analyze pre-lead funnel drop-off
• establish KPI and value-realization frameworks
• lead and develop analytics and data science staff
• advise marketing and growth leaders and present findings to executives.

What we're looking for

Skills & competencies

director of marketing analytics

marketing analytics

marketing data science

attribution

media mix modeling

incrementality testing

predictive modeling

marketing measurement

fintech

miami fl

one park financial

Work arrangement

• Weekend coverage required

Benefits & perks

• Health insurance
• dental and vision insurance
• group medical bridge
• 401(k) with match
• company-paid identity protection and life insurance
• paid time off and holidays.

Why this role

Senior, high-visibility role with CEO-level executive sponsorship, an existing data warehouse, and a mandate to lead the marketing analytics function; requires 8+ years in marketing analytics, data science, or growth analytics, including 2+ years leading analysts or data scientists.

About the employer

One Park Financial is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.