Lifecycle & CRM Marketing Manager

Job overview

The Lifecycle & CRM Marketing Manager role is hybrid in Mountain View, CA, with office days on Mondays, Wednesdays, and Thursdays. The salary range is $130,000–$160,000 per year. The role supports Study.com’s online college-credit and test-preparation products and its mission to expand access to education. The manager builds and scales consumer lifecycle programs across email and SMS, from initial engagement through win-back. The role uses behavioral data, AI-powered workflows, experimentation, and cross-functional collaboration to improve acquisition, engagement, retention, and customer lifetime value.

What you'll do

• Own email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and optimization
• develop behavior-driven customer journeys and automated workflows
• partner with AI, Product, BI, and Engineering on segmentation, event-based triggers, predictive analytics, and cross-channel campaigns
• lead A/B testing, cohort analysis, and KPI reporting
• use AI tools and contractor resources to scale campaign execution
• present performance insights, forecasts, and recommendations to leadership.

What we're looking for

Skills & competencies

lifecycle marketing

crm

email marketing

sms marketing

customer journeys

behavioral segmentation

ai-powered workflows

a/b testing

hybrid

mountain view ca

study.com

$130k–$160k

consumer retention

edtech

Work arrangement

• Weekend coverage required

Why this role

Hybrid office schedule is Mondays, Wednesdays, and Thursdays. The posting seeks lifecycle or retention marketing experience and expertise in consumer behavioral segmentation, event-based triggers, funnel design, and journey automation.

About the employer

Study.com is hiring for this role. Industry: Educational Support Services. Sector: 61.