Director, Global Brand.com Ecommerce & Revenue

Job overview

The Director, Global Brand.com Ecommerce & Revenue role is hybrid, with an in-office requirement of 2–3 days per week in Boston, MA. The salary range is $148,000–$180,000 per year, with an opportunity for an annual bonus and merit increase based on performance. The role supports RG Barry’s portfolio of brands, including Dearfoams and Baggallini. The director owns brand.com revenue performance and the end-to-end customer journey across the portfolio. By aligning merchandising, marketing, customer experience, and operational decisions with customer behavior and commercial results, the role drives profitable growth and builds capabilities for portfolio expansion.

What you'll do

• Own brand.com revenue, contribution margin, and sales growth targets across the portfolio
• translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes
• evaluate growth opportunities across brands, geographies, and customer segments
• develop revenue plans and forecasts and partner with Finance and eCommerce leadership on investment proposals
• guide commercial prioritization using customer behavior, conversion data, and revenue impact
• own the end-to-end customer journey and performance measures including conversion rate, revenue per visit, and checkout completion
• identify friction across navigation, search, product listing and detail pages, cart, and checkout
• lead a data- and testing-based conversion optimization roadmap
• lead onsite merchandising and product storytelling
• partner with Brand, Creative, and eCommerce Marketing
• champion personalization
• lead, coach, and develop the ecommerce team.

What we're looking for

Skills & competencies

director

global brand.com ecommerce

revenue growth

boston ma

rg barry brands

ecommerce

brand.com

conversion optimization

customer journey

onsite merchandising

personalization

team leadership

$148k–$180k

annual bonus opportunity

Work arrangement

• Weekend coverage required

Benefits & perks

• Opportunity for an annual bonus and merit increase based on performance.

Why this role

Requires 10–14 years of progressive ecommerce experience, including senior-level brand.com performance responsibility, and 3–5 years leading teams or cross-functional initiatives. Consumer brand, apparel, footwear, or lifestyle experience is preferred. Not a remote role; in-office presence is required 2–3 days per week.

About the employer

RG Barry Brands is hiring for this role. Industry: Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing. Sector: 33.