Director of Anime Marketing

Job overview

The Director of Anime Marketing role is based at JAKKS Pacific’s headquarters in Santa Monica, CA, and pays $120,000–$160,000 per year. JAKKS Pacific designs and markets toys and consumer products, including licensed brands and products for children.

What you'll do

• Lead product development, integrated marketing strategy, advertising and promotional recommendations, and profitability for internal intellectual property and licensed brands. Develop global product strategy for anime-targeted brands
• oversee campaigns, events, digital marketing, and public relations
• coordinate cross-functional product development
• support Sales with tools and materials
• manage pricing, costing, profitability analysis, and SKU management
• and analyze competitors and consumer trends.

What we're looking for

Skills & competencies

director of anime marketing

anime

marketing strategy

product development

consumer products

licensed brands

digital marketing

public relations

santa monica ca

jakks pacific

$120,000–$160,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, disability, life and accident insurance
• employee assistance program
• 401(k) matching
• pre-tax spending accounts
• employee discounts.

Why this role

The posting requires a bachelor’s degree in marketing or a related field and six or more years of product development and marketing experience in a consumer-products organization.

About the employer

Jakks Pacific Inc is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.