Marketing Analytics & Insights Lead — Hybrid

Job overview

The Marketing Analytics & Insights Lead role is hybrid in New York, NY, with approximately three days per week onsite; the onsite requirement may increase. The stated salary is $70,000–$80,000 per year. The role supports marketing measurement for a company connecting brands with consumers through billboard, transit, and mobile advertising assets. The lead measures marketing activity, analyzes campaign and customer-journey data, and communicates findings that help marketing and sales teams evaluate performance and make informed optimization decisions.

What you'll do

• Contribute to marketing initiatives and KPI measurement
• evaluate campaign return on investment with Sales Strategy, Analytics, and Operations
• organize marketing results data
• prepare and present performance reports
• identify optimization opportunities
• analyze customer journeys across digital channels
• track campaign metrics
• conduct A/B testing and campaign automations
• communicate recommendations to Sales and Marketing teams.

What we're looking for

Skills & competencies

marketing analytics

insights lead

hybrid

new york ny

the rockridge group

digital marketing

campaign measurement

kpi reporting

a/b testing

google analytics

google tag manager

google ads

$70k–$80k/year

Work arrangement

• Weekend coverage required

Why this role

The role is hybrid for now, with about three onsite days per week; the posting says onsite requirements may increase based on business needs.

About the employer

The Rockridge Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.