Strategic Events Manager, Campaigns

Job overview

The Strategic Events Manager, Campaigns role is listed in Palo Alto, CA, with compensation of $85–$90 per hour. The role plans and delivers campaigns for strategic events, including an annual user conference, quarterly virtual summits, and Tier 1 third-party tradeshows. The manager connects event promotion with demand generation goals, building repeatable campaign plans that support registrations, pipeline, and brand awareness. The role coordinates cross-functional partners, tracks performance, and iterates on promotional activity across channels and events.

What you'll do

• Own demand-generation strategy, planning, and execution for strategic events
• build and maintain promotional playbooks, including post-event follow-up and lead routing
• partner with Web, Digital, Field Marketing, Marketing Operations, and Inside Sales to set registration targets and plans
• maintain event go-to-market promotional calendars
• run weekly promotional syncs
• and measure, report, and iterate on campaign performance. The posting requests 5+ years of B2B demand-generation or integrated campaign experience and hands-on event planning, promotion, and execution.

What we're looking for

Skills & competencies

strategic events manager

campaigns

demand generation

event marketing

b2b marketing

registration targets

promotional playbooks

pipeline metrics

cross-functional collaboration

palo alto ca

aditi consulting

Work arrangement

• Weekend coverage required

Benefits & perks

• Full-time employees may select from benefits packages that may include medical, dental, vision, health savings accounts, paid time off, 401(k) with employer match, life and disability insurance, commuter benefits, dependent care FSA, accident and critical illness insurance, hospital indemnity insurance, travel reimbursement, discretionary bonuses, sick leave, and mobile phone reimbursement.

Why this role

Owns campaign planning for flagship events and third-party tradeshows, with a focus on repeatable playbooks and registration, pipeline, and ROI metrics.

About the employer

Aditi Consulting is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.