Director of B2B Marketing

Job overview

The Director of B2B Marketing role is hybrid in Boulder County, CO, with a minimum of three days per week in the office. Base salary is $130,000–$170,000 per year, with a target bonus of 15% tied to individual and company performance. The client provides sustainable products to businesses and major consumer brands, and the role leads marketing to generate qualified inbound business opportunities. The director builds and optimizes marketing strategy through experimentation, measurement, and budget allocation across digital and other channels. The role also oversees brand voice and messaging, collaborates with sales and business development, manages external agencies and consultants, and initially leads one direct report, supporting the company’s demand-generation goals as it scales.

What you'll do

• Own marketing planning, experimentation, and budget allocation across paid search, digital advertising, account-based marketing, content, SEO/GEO, email, landing-page optimization, webinars, campaigns, partnerships, and emerging tactics. Develop and test hypotheses, measure results, and shift resources toward effective approaches. Oversee brand voice and messaging
• collaborate with sales and business development
• manage agencies and consultants
• initially lead one direct report.

What we're looking for

Skills & competencies

director of b2b marketing

hybrid

boulder county co

$130k–$170k/year

15% target bonus

3.5% 401(k) match

demand generation

digital marketing

account-based marketing

seo/geo

marketing strategy

enterprise b2b

health, vision & dental

Work arrangement

• Weekend coverage required

Benefits & perks

• 15% target bonus tied to individual and company performance
• 3.5% 401(k) match
• health, vision, and dental coverage
• hybrid schedule with two work-from-home days weekly and up to four fully remote weeks annually.

Why this role

Hybrid schedule includes two work-from-home days per week and up to four fully remote weeks per year. Target bonus is 15%; 401(k) match is 3.5%.

About the employer

SalesFirst Recruiting-1 is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.