Director of Sales — Senior Living Pre-Opening

Job overview

The Director of Sales — Senior Living Pre-Opening role is onsite in Longmont, CO, with compensation of $112,000–$122,000. The Gallery Longmont is scheduled to open in January 2028, and Experience Senior Living is seeking a leader for its pre-opening sales and marketing efforts. The director builds market awareness, referral relationships, and initial occupancy before opening and beyond. The role leads sales strategy and pre-leasing, coordinates with development, construction, and operations, establishes sales systems and tour experiences, and manages ongoing sales, marketing, referral, and budget activities.

What you'll do

• Lead pre-opening sales and marketing, market analysis, pricing recommendations, sales strategy, and pre-leasing goals
• build referral and community relationships
• coordinate with development, construction, and operations
• develop sales systems, CRM processes, collateral, and tour experiences
• manage sales plans, advertising, budgets, and performance reporting
• conduct tours and track inquiries, referrals, and move-ins.

What we're looking for

Skills & competencies

director of sales

senior living

pre-opening

longmont co

experience senior living

$112k–$122k

sales strategy

assisted living

memory care

referral relationships

pre-leasing

community marketing

weekend availability

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental and vision
• short- and long-term disability
• life and voluntary life insurance
• 401(k) with employer matching
• paid holidays
• up to 20 days of paid time off in the first three years.

Why this role

The Gallery Longmont is scheduled to open in January 2028. Senior living experience, including assisted living and memory care, and senior-living sales experience are required; nights, weekends, and holidays may be part of the schedule.

About the employer

Experience Senior Living is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.