Manager, Viral Marketing

Job overview

The Manager, Viral Marketing role requires at least four days per week in the Los Angeles, CA office. The stated annual rate is $70,304–$80,000. The role is part of Warner Records’ Viral Marketing Team within Warner Music Group, a global music company representing artists, songwriters, and recording labels. The manager leads viral campaigns for an artist roster, using creator relationships, social platforms, and emerging tools to scale content and fan engagement. Campaign planning, performance measurement, and rapid optimization support artist marketing goals and music consumption.

What you'll do

• Lead viral campaign execution for an artist roster
• partner with artists, managers, and internal departments on creator campaigns and content strategies
• maintain creator relationships and knowledge of fan communities
• oversee creative ideation and content development
• set campaign goals, metrics, strategy, and budgets
• use performance data to optimize campaigns
• prepare campaign recaps
• coordinate creator posting networks and automated distribution
• evaluate technology vendors, seeding agencies, and creator networks.

What we're looking for

Skills & competencies

manager, viral marketing

music marketing

viral campaigns

creator marketing

generative ai

tiktok

instagram

youtube

warner records

warner music group

los angeles ca

4 days per week in office

$70,304–$80,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Benefits information is linked in the posting
• specific benefit details are not stated in the provided job description.

Why this role

Combines viral music marketing with generative AI and emerging tools, creator networks, and scaled content distribution.

About the employer

Warner Music Group is hiring for this role. Industry: Promoters of Performing Arts, Sports, and Similar Events with Facilities. Sector: 71.