Director of Digital Marketing

Job overview

The Director of Digital Marketing role is onsite in Vancouver, WA, Bellingham, WA, or Waynesboro, TN; the posting says the location is negotiable and the company will hire at the location that produces the strongest candidate. The stated initial six-month base salary is $150,000–$180,000 per year, followed by an incentive-based compensation package. Seeking Health is a nutritional supplement company that emphasizes scientific integrity and customer education. The director leads the direct-to-consumer marketing channel and team, using education-led campaigns and performance analysis to grow revenue, improve customer retention, and strengthen unit economics. The role oversees digital channels and collaborates with retail, wholesale, and Amazon teams to maintain consistent brand education.

What you'll do

• Lead SEO, email, YouTube, content, e-commerce, and paid media
• own the DTC growth plan and P&L
• build financial models for CAC, LTV, channel contribution, and margin
• set channel performance thresholds
• improve conversion, retention, and subscriptions
• collaborate across retail, wholesale, and Amazon
• use AI to personalize education and improve targeting
• define OKRs and report performance
• recruit, develop, and lead the DTC marketing team.

What we're looking for

Skills & competencies

director of digital marketing

digital marketing

dtc growth

seo

email marketing

e-commerce

paid media

ai-driven marketing

bellingham wa

vancouver wa

waynesboro tn

$150k–$180k initial base

seeking health

Work arrangement

• Weekend coverage required

Benefits & perks

• Bonus opportunity tied to DTC contribution margin and customer lifetime value
• 401(k) with 6% match
• life insurance
• short-term disability
• four weeks of vacation
• sick leave
• nine holidays and birthday off
• medical, dental, and vision
• wellness and travel reimbursements
• on-site fitness
• discounted product stipend
• training opportunities.

Why this role

The posting lists three possible work locations: Bellingham, WA; Vancouver, WA; and Waynesboro, TN. It describes a remote flexibility option in one section, but the location statement says the position will be filled at one of the listed locations.

About the employer

Seeking Health is hiring for this role. Industry: Pharmaceutical Preparation Manufacturing. Sector: 32.