Marketing Manager — Local Performance Marketing

Job overview

The Marketing Manager — Local Performance Marketing role is based in Nashville, TN, with Knoxville, TN also identified as a highly preferred location. Compensation is dependent upon experience and no numeric amount is specified. Urbanex Pest Control seeks to grow customers across its local markets. The manager coordinates marketing specialists and vendors, sets priorities with branch and sales leaders, and evaluates channel performance. The role connects marketing activity to customer acquisition by tracking leads through conversion and recommending budget decisions based on customer outcomes.

What you'll do

• Build market- and channel-specific marketing plans
• manage vendors and specialist partners
• oversee local search, listings, reviews, and local content
• manage Google Ads and Local Services Ads performance
• work with sales and branch leaders to improve lead conversion
• maintain weekly market and channel scorecards
• recommend budget changes based on customer outcomes.

What we're looking for

Skills & competencies

marketing manager

performance marketing

local seo

google ads

local services ads

google business profiles

lead conversion

marketing analytics

nashville tn

knoxville tn

urbanex pest control

vendor management

Work arrangement

• Weekend coverage required

Why this role

Requires at least five years of performance marketing experience; multi-location service business experience preferred.

About the employer

Urbanex Pest Control is hiring for this role. Industry: Exterminating and Pest Control Services. Sector: 56.