Digital Advertising Specialist

Job overview

The Digital Advertising Specialist works onsite in Rochester, NY. Compensation is $60,000–$75,000 per year. The role supports Whole Latte Love’s e-commerce goals and works with the marketing, creative, and content teams.

What you'll do

• Plan, build, monitor, and optimize paid campaigns across Google, Meta, Pinterest, Reddit, and other relevant platforms. Manage paid search, shopping, display, remarketing, social, community, and prospecting campaigns
• develop campaign structures, audiences, keywords, product feeds, creative tests, and budgets
• track performance and prepare reports and recommendations.

What we're looking for

Skills & competencies

digital advertising specialist

rochester ny

salzman group

paid advertising

google ads

meta ads

pinterest ads

reddit ads

e-commerce

campaign optimization

$60k–$75k per year

Work arrangement

• Weekend coverage required

Benefits & perks

• Health and dental insurance, 401(k) with company contribution after one year, vacation and sick time, paid holidays, employee discounts, and DoorDash DashPass.

Why this role

Hands-on campaign work across multiple digital advertising platforms for an e-commerce retailer of espresso machines, coffee, and accessories.

About the employer

Salzman Group Inc is hiring for this role. Industry: All Other General Merchandise Retailers. Sector: 45.