Head of Digital Marketing

Job overview

The Head of Digital Marketing is listed in Chicago, IL, with an onsite arrangement; compensation is $200,000–$220,000 per year. The role leads Firstup’s global digital growth strategy. This leader builds and executes digital demand generation, paid-channel, website, content, and lifecycle programs to grow pipeline and bookings, support platform adoption, and improve customer retention. The role partners across Sales, Product, Customer Success, and Marketing Operations while coaching the digital marketing team.

What you'll do

• Develop measurable digital demand generation and AEO/SEO strategies
• own global paid-channel planning, forecasting, budgets, audiences, and performance
• build account engagement programs and coordinate account scoring and handoffs with ABM
• manage the company website and conversion experimentation
• lead acquisition and expansion programs, content strategy, lifecycle marketing, and customer campaigns
• establish performance and optimization routines
• coach and develop team members.

What we're looking for

Skills & competencies

digital marketing leadership

chicago il

firstup

global growth strategy

demand generation

aeo

seo

paid search

paid social

programmatic

account-based marketing

lifecycle marketing

b2b saas

$200k–$220k/year

Work arrangement

• Weekend coverage required

About the employer

Firstup is hiring for this role. Industry: Advertising Agencies. Sector: 54.