Director of Marketing — Mortgage

Job overview

The Director of Marketing role is remote; the posting identifies Walnut Creek, CA, as the location and says onsite is preferred while remote is considered for exceptional candidates. Base compensation is $150,000–$200,000 per year, with an annual bonus of up to $150,000 tied to lead-volume goals. The role leads JVM Lending's marketing strategy, technology, content, campaigns, analytics, and team.

What you'll do

• Lead and develop marketing staff and vendors
• own SEO and AEO
• create and direct blog, video, social, and email content
• build AI agents and automated workflows
• manage HubSpot, Salesforce, integrations, lead routing, and attribution
• run lifecycle and nurture campaigns
• improve website conversion, speed, and user experience
• manage retargeting campaigns with a budget of up to $15,000 per month
• track lead volume, pre-approval rates, and conversion by source
• ensure campaigns comply with mortgage advertising rules.

What we're looking for

Skills & competencies

director of marketing

full-time

remote

walnut creek ca

jvm lending

mortgage marketing

seo

aeo

ai automation

content strategy

crm

$150k–$200k base

bonus up to $150k

Work arrangement

• Weekend coverage required

Why this role

The stated growth goal is to increase online leads from about 325 to 1,250 or more per month while maintaining the current lead-to-pre-approval rate. Mortgage or financial services marketing experience is a plus.

About the employer

JVM Lending is hiring for this role. Industry: Real Estate Credit. Sector: 52.