Director, CRM

Job overview

The Director, CRM is an onsite role in Chicago, IL, with a salary range of $150,000–$180,000 per year. Tovala is a food-tech company combining hardware, software, and fresh food delivery to make home cooking more convenient. The director owns lifecycle marketing strategy and execution across email, push, and SMS to convert leads, retain active customers, and win back churned customers. The role uses customer insights and testing to drive revenue and retention, while coordinating with product, data, creative, software, and growth teams.

What you'll do

• Own CRM strategy, roadmap, and execution across email, push, and SMS
• develop retention, reactivation, and win-back programs
• use customer journey and cohort insights to identify tests and journeys
• develop offers
• improve communication processes and automation
• own marketing stack tooling and configuration
• partner with creative
• measure program impact
• collaborate with product, data, software, and growth teams.

What we're looking for

Skills & competencies

director, crm

chicago il

tovala

lifecycle marketing

crm strategy

email marketing

push notifications

sms marketing

customer retention

win-back programs

customer.io

$150k–$180k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity package, flexible paid time off, healthcare coverage, 401(k) match, free Tovala Smart Oven, discounted meals, paid holidays, winter office shutdown, learning stipend, and other workplace perks.

Why this role

Player-coach role combining strategy with hands-on execution. The posting requests 8–10 years of CRM or lifecycle marketing leadership experience.

About the employer

Tovala is hiring for this role. Industry: All Other Miscellaneous Food Manufacturing. Sector: 31.