Director of Marketing

Job overview

The Director of Marketing role is onsite in Jacksonville, FL. Compensation is not specified. The position supports Jimerson Birr, P.A., a law firm, and owns the firm’s demand generation, go-to-market execution, brand positioning, marketing performance, and marketing technology environment. The director builds and improves the marketing engine, translating business goals into campaigns and systems that generate qualified opportunities. The role connects marketing with sales, client onboarding, product development, and leadership, using performance data to guide investment and improve the client journey.

What you'll do

• Own demand generation across outbound, organic, relationship, web, paid, SEO, content, events, and partnerships
• translate firm and revenue goals into campaigns
• improve marketing processes, technology, data, and workflows
• manage brand positioning and messaging
• lead and develop the marketing team
• track spend, pipeline contribution, consults, new clients, channel performance, and acquisition cost.

What we're looking for

Skills & competencies

director of marketing

demand generation

go-to-market

brand positioning

marketing technology

campaigns

marketing analytics

jacksonville fl

jimerson birr

law firm marketing

Work arrangement

• Weekend coverage required

Why this role

Broad ownership and autonomy to build the firm’s marketing engine, systems, technology stack, and team.

About the employer

Jimerson Birr, P.A. is hiring for this role. Industry: Offices of Lawyers. Sector: 54.