Senior Manager, Brand Marketing and PR

Job overview

The Senior Manager, Brand Marketing and PR role is onsite in Arlington, VA. The stated annual salary range is $118,756–$135,975, with performance-based bonus eligibility. The role supports [solidcore]’s brand visibility, studio openings, new business ventures, and international growth. The manager leads public relations strategy and coordinates brand activation across new studio openings and new offerings. The role helps build awareness and support growth by managing media relationships, aligning field execution, and maintaining consistent brand standards with international partners.

What you'll do

• Own PR strategy and agency relationships
• secure earned media and develop press materials
• prepare executives for media opportunities and coordinate crisis communications
• track PR performance against KPIs
• develop market-specific new studio opening strategies and activation plans
• coordinate local partnerships and field initiatives
• lead brand strategy and activation for new modalities
• establish and review brand standards and materials for international partners.

What we're looking for

Skills & competencies

senior manager

brand marketing

public relations

pr strategy

earned media

crisis communications

studio openings

international growth

arlington va

$118,756–$135,975

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus eligibility
• monthly cell phone stipend
• 401(k) with employer match
• medical, dental, and vision insurance
• paid parental leave and parental pay benefits
• free telehealth
• Employee Assistance Program
• pre-tax commuter benefits
• flexible PTO
• free drop-in classes.

Why this role

Combines PR leadership with new studio opening activation, new business launches, and international brand stewardship.

About the employer

[solidcore] is hiring for this role. Industry: Fitness and Recreational Sports Centers. Sector: 71.