Influencer Manager, Social & Culture

Job overview

The Influencer Manager, Social & Culture role is hybrid in New York, NY, with in-office work three days per week on Mondays, Wednesdays, and Thursdays; the posting also allows up to four weeks per year working from anywhere. The stated base salary range is $108,000–$135,000 per year, excluding potential equity, bonus, and benefits. The role sits on Lyft's Social & Culture team. The manager builds and owns Lyft's influencer practice, from strategy and talent relationships through campaign delivery and measurement. By establishing repeatable processes and advising teams across the company, the role helps create effective influencer work across organic and paid campaigns and Lyft-owned channels.

What you'll do

• Own influencer work end to end, including strategy, briefs, talent relationships, deliverables, production, approvals, and deadlines
• manage creator agency relationships
• determine when work should be handled in-house or by an agency
• establish intake, vetting, rate benchmarking, brief, and measurement processes
• partner with Legal and Business Affairs on contracts and disclosures
• support quick-turn Social team projects
• build ongoing talent relationships
• and coach marketers across the organization.

What we're looking for

Skills & competencies

influencer manager

social & culture

hybrid

new york ny

lyft

influencer marketing

creator strategy

paid social

talent partnerships

campaign management

agency management

$108,000–$135,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental and vision insurance
• mental health and family-building benefits
• child care and pet benefits
• 401(k) company match
• paid holidays and paid time off
• 18 weeks paid parental leave
• subsidized commuter benefits
• monthly Lyft credits and Lyft Pink membership.

Why this role

Builds Lyft's influencer function from the ground up, including its processes, benchmarks, and internal guidance.

About the employer

Lyft is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.