Director of Marketing — Go-to-Market

Job overview

The Director of Marketing — Go-to-Market role is onsite in Littleton, CO. Compensation is $185,000–$225,000 per year. The role supports go-to-market strategy and execution for Boost Mobile and EchoStar’s retail wireless brands; EchoStar’s business includes satellite television, streaming, smart home installation, and mobile services. The director aligns cross-functional teams and leads a shared-services team to turn market strategies into coordinated retail and digital launches. The role establishes performance measures, resolves operational bottlenecks, and applies AI and marketing automation to improve workflow efficiency and speed to market.

What you'll do

• Coordinate go-to-market strategies from ideation through launch
• align product, marketing, finance, IT, and customer support on product and offer rollouts
• manage daily operations and resolve cross-functional bottlenecks
• establish, track, and report KPIs and operational metrics
• build and lead an integrated GTM and local merchandising shared-services team
• use generative AI and marketing automation tools to develop scalable workflows.

What we're looking for

Skills & competencies

director of marketing

go-to-market

gtm strategy

boost mobile

retail wireless

digital product marketing

cross-functional leadership

marketing automation

generative ai

littleton co

echostar

$185k–$225k per year

full-time

Work arrangement

• Weekend coverage required

Benefits & perks

• Health perks, flexible spending accounts, HSA, 401(k) with company match, employee stock purchase plan, career opportunities, and flexible time away plan.

Why this role

Requires a bachelor’s degree and 10 years of high-level GTM leadership experience, including at least five years in digital product marketing, online customer conversion, cross-functional GTM coordination, and operational metrics. An MBA or equivalent advanced business degree is an additional qualification.

About the employer

EchoStar is hiring for this role. Industry: Agents for Wireless Telecommunications Services. Sector: 51.