Marketing Communications Manager, Thought Leadership

Job overview

The Marketing Communications Manager, Thought Leadership role is onsite in Shakopee, MN, with an anticipated starting base salary of $110,001–$161,335 per year. Entrust develops identity-centric security solutions for customers in more than 150 countries. This role develops and promotes thought leadership content to engage customers and prospects and support sales and customer growth. It manages editorial planning, contributor relationships, content promotion and performance analysis, and coordinates rapid responses to timely industry conversations.

What you'll do

• Create and oversee thought leadership content, including research reports, podcasts, blogs and videos
• manage quarterly and monthly editorial planning
• recruit and cultivate contributors
• collaborate with colleagues to use content in customer and prospect interactions
• promote content through social media, email and events
• track and analyze performance
• monitor industry trends
• lead the rapid response process with PR, social media, analyst relations, subject matter experts and agencies.

What we're looking for

Skills & competencies

marketing communications

thought leadership

content strategy

editorial calendar

content development

rapid response

analytics and reporting

shakopee mn

entrust

annual salary $110,001-$161,335

Work arrangement

• Weekend coverage required

Benefits & perks

• Eligible benefits include medical, vision and dental coverage, 401(k) matching, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off, 12 paid holidays, parental leave and education reimbursement.

Why this role

Leads rapid response content development and activation of Entrust’s point of view across relevant channels.

About the employer

Entrust is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.