Digital Marketing Manager

Job overview

The Digital Marketing Manager role is onsite in Boca Raton, FL, and pays $60,000–$100,000 annually. The manager oversees Rack Industries’ digital marketing efforts, including paid advertising, email marketing, lead generation, and performance reporting. The role develops and optimizes marketing channels to increase qualified leads, improve conversion, and support revenue growth. It uses campaign analytics and reporting to guide decisions and align marketing activity with sales goals and operational capacity.

What you'll do

• Manage Google Ads and Google Local Services Ads
• develop and optimize Meta advertising
• manage paid-channel budgets and A/B tests
• monitor lead and campaign performance
• develop email campaigns and automated email/SMS workflows
• segment customer databases
• oversee lead tracking and attribution
• troubleshoot analytics, tag, pixel, and CRM integrations
• create reports and dashboards
• analyze results and recommend improvements
• align marketing campaigns with sales and operational goals.

What we're looking for

Skills & competencies

digital marketing manager

paid media

google ads

google local services ads

meta ads

email automation

lead generation

marketing analytics

boca raton fl

$60k–$100k/year

full-time

rack industries

Work arrangement

• Weekend coverage required

Why this role

Requires 3+ years of digital, performance, or paid-media marketing experience and hands-on experience with Google Ads, Meta Ads, Google Local Services Ads, email automation, GA4, and Google Tag Manager. ServiceTitan or similar CRM experience is preferred.

About the employer

Rack Industries is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.