Franchise Development Marketing Manager

Job overview

The Franchise Development Marketing Manager role is hybrid in Lakewood, CO, with work-from-home Mondays and Fridays and in-office work Tuesday through Thursday. Compensation is $100,000–$115,000 per year, plus a performance-based bonus and benefits. The role supports franchise recruitment marketing for AlphaGraphics, PostNet, and World Options. The manager owns the franchise development marketing strategy and its execution across the three brands, coordinating agency work and connecting paid, organic, content, lifecycle, and brand efforts. The role contributes to lead generation and sales conversion by managing the candidate journey, performance metrics, and alignment with sales and central marketing teams.

What you'll do

• Build an integrated franchise development marketing strategy across paid, organic, content, lifecycle, and brand channels
• direct and evaluate the agency partner
• maintain working command of Google Search, PMax, LinkedIn, Meta, and analytics
• develop the candidate journey from awareness through conversion
• own lead volume, cost-per-lead, lead-to-close, and pipeline metrics
• report to leadership and the Global team in Milan
• align messaging across channels
• partner with franchise development sales on lead handoff and quality
• coordinate with central marketing on brand standards and shared initiatives
• manage marketing technology and data infrastructure.

What we're looking for

Skills & competencies

franchise development marketing

marketing manager

lakewood co

hybrid

fortidia

alphagraphics

postnet

world options

paid media

demand generation

agency management

marketing analytics

$100k–$115k/year

performance bonus

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, and vision insurance
• paid time off
• parental leave
• 401(k) with company match
• training and development
• employee discounts
• flexible schedule
• free food and snacks
• performance-based bonus.

Why this role

Solo-practitioner role spanning three brands; hybrid schedule with work-from-home Mondays and Fridays.

About the employer

Fortidia US is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.