Director of Digital Performance & SEO

Job overview

The Director of Digital Performance & SEO is an onsite role based in Sterling, VA, with compensation not specified. This position supports the Sallie Mae marketing team, driving digital growth across all owned channels to maximize traffic, conversion, and revenue. This role develops and leads a holistic digital performance strategy aligned with enterprise growth goals. By managing SEO, analytics, and optimization programs, the director ensures that digital assets are performing effectively and providing actionable insights for executive audiences.

What you'll do

• Develops digital performance strategy.
• Defines KPIs and dashboards for traffic and conversion.
• Owns reporting for executive audiences.
• Leads enterprise SEO function.
• Conducts site audits and resolves technical issues.
• Manages A/B testing programs.
• Guides analytics implementation.
• Leads a team of web specialists and analysts.

What we're looking for

Skills & competencies

full-time

day shift

sterling va

sallie mae

director

seo

digital performance

analytics

onsite

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salary, bonus incentives, PTO, 401k with match, medical, dental, vision, tuition reimbursement.

Why this role

Requires 8-12+ years of experience in digital performance, SEO, or web analytics.

About the employer

Sallie Mae is hiring for this role. Industry: Administrative Management and General Management Consulting Services. Sector: 54.