Content Marketing Specialist

Job overview

The Content Marketing Specialist role is onsite in Cranston, RI. Compensation is not specified. AIM manufactures solder assembly materials for the electronics industry and provides product development, sales, and technical support. Working with Marketing, Sales, Research and Development, and Technical Support, the specialist creates clear, consistent content that communicates technical information to customers and other audiences. The work supports marketing campaigns, customer education, and commercial objectives across multiple channels.

What you'll do

• Develop and maintain messaging frameworks and content narratives
• create and update sales enablement materials, blogs, landing pages, training guides, videos, email campaigns, advertisements, presentations, website and social content, and press releases
• turn market insights and customer needs into content initiatives
• maintain consistent messaging
• tailor content to buyer and engineering personas
• write industry articles and share product and process updates.

What we're looking for

Skills & competencies

content marketing specialist

full-time

cranston ri

aim solder

b2b marketing

technical content

content strategy

marketing campaigns

sales enablement

manufacturing industry

digital content

customer education

Work arrangement

• Weekend coverage required

Benefits & perks

• Ongoing learning and growth opportunities, collaboration with global colleagues, and the opportunity to contribute to sales and marketing efforts.

Why this role

The role calls for technical-mindedness and creativity, strong writing, and the ability to explain complex ideas; travel to other AIM locations is listed as a willingness requirement.

About the employer

AIM Solder is hiring for this role. Industry: Electronic Connector Manufacturing. Sector: 33.