Vice President, Digital Marketing & Analytics

Job overview

The Vice President, Digital Marketing & Analytics role is listed as onsite in Phoenix, Arizona. Compensation is not specified. CIM Group is a community-focused real estate and infrastructure owner, operator, lender, and developer whose work aims to create value in real assets and benefit communities. This senior leader sets and executes digital marketing strategy and measurement to support organizational growth and fundraising. The role modernizes marketing technology, advances responsible use of AI, builds analytics and performance frameworks, and partners with Sales, IT, and senior leaders to improve lead generation, funnel performance, and marketing investment decisions.

What you'll do

• Lead digital marketing strategy across platforms, channels, and audiences
• align priorities with growth and fundraising objectives
• guide the digital marketing team
• assess and develop the marketing technology roadmap
• partner with IT on platforms, data, security, and systems
• champion responsible AI adoption
• own analytics, reporting, KPIs, dashboards, attribution, and experimentation
• improve digital user experience, lead generation, SEO, and SEM
• partner with Sales
• develop business cases for marketing and technology investments.

What we're looking for

Skills & competencies

vice president

digital marketing

marketing analytics

marketing technology

phoenix az

b2b marketing

ai in marketing

lead generation

seo

sem

fundraising

real estate

cim group

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision plans
• employer-contributed health savings account
• company-paid life and disability insurance
• 401(k) with company match
• paid time off and holidays
• volunteer time off
• paid parental leave
• professional development
• and wellness program.

Why this role

The role combines strategic leadership with hands-on direction and calls for 15+ years of progressive digital marketing and marketing technology experience, including significant B2B experience.

About the employer

CIM Group, LP is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.