Director of Brand Marketing

Job overview

The Director of Brand Marketing role is remote, with eligibility limited to candidates local to one of Master Trades Group’s Mid-Atlantic or Central Florida locations. The posting states a base salary of $160,000–$200,000 per year plus a 25% bonus opportunity. Master Trades Group operates a portfolio of residential plumbing, HVAC, and electrical service brands. The director builds and leads a multi-brand strategy that strengthens differentiation, customer preference, and long-term value. The role translates enterprise direction into local market execution, aligns brand and demand generation, and develops scalable creative and media systems to support growth across operating companies.

What you'll do

• Define brand architecture and positioning across local operating companies
• lead annual brand planning
• translate enterprise strategy into local campaigns
• partner with branch managers and regional leaders on brand execution
• guide brand media strategy and agency testing
• establish creative systems and asset libraries
• manage creative resources
• align with performance marketing, CRM, operations, and call center teams
• support recruiting and employer branding
• present strategy and performance insights to leadership and private equity stakeholders.

What we're looking for

Skills & competencies

director of brand marketing

remote

mid-atlantic

central florida

master trades group

brand strategy

multi-brand marketing

local market activation

media strategy

creative leadership

residential services

up to 50% travel

$160k–$200k + 25% bonus

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision
• 401(k) with company match
• PTO and paid holidays
• company-paid life insurance, disability coverage, and EAP.

Why this role

Remote work requires being local to a Mid-Atlantic or Central Florida location. Heavy travel is required, up to 50%. The role leads brand strategy across a residential services platform with 12+ plumbing, HVAC, and electrical brands.

About the employer

MASTER TRADES GROUP is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.