Senior Digital Marketing Manager

Job overview

The Senior Digital Marketing Manager position is office-based in Buffalo Niagara, NY, with hours of 8:00 a.m.–4:30 p.m. Compensation is $100,000 per year. The role supports digital marketing across more than five business units for a global fall-protection client. The manager strengthens digital performance and its contribution to sales by leading strategy and execution, enabling marketing teams, and establishing consistent measurement and reporting across business units.

What you'll do

• Own and optimize pay-per-click strategy
• lead search engine optimization and collaborate on buyer-intent content planning
• plan and optimize paid media, organic search, email, and landing-page campaigns
• build performance dashboards
• advise business-unit marketing leads and general managers
• support launches and growth campaigns
• establish key performance indicators and targets
• deliver monthly performance summaries and recommendations
• coach teams and reinforce marketing standards.

What we're looking for

Skills & competencies

senior digital marketing manager

buffalo niagara ny

adams limitless

ppc

seo

lead generation

paid media

email marketing

marketing analytics

b2b

$100k+

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting mentions an industry-leading 401(k).

Why this role

The posting states approximately 5–10% travel and an expected salary of $110,000+; the structural salary field records $100,000 per year.

About the employer

Adams Limitless is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.