Director of Lead Generation

Job overview

The Director of Lead Generation role offers a choice to work remotely or on campus; the listing identifies Tampa, FL. Compensation is not specified. Affinitiv provides data-driven marketing and software solutions focused on the automotive customer lifecycle. The director owns demand-generation strategy, campaigns, systems, and channel performance to create qualified leads and pipeline, using measurement and experimentation to improve marketing outcomes and align programs with sales.

What you'll do

• Lead top-of-funnel demand generation
• develop multi-channel campaigns
• optimize messaging and offers
• manage performance using campaign and conversion KPIs
• run testing
• partner with Sales and RevOps on targeting, lead scoring, and lifecycle stages
• oversee automation and lead routing
• manage budget, team, and vendors
• build dashboards, reports, and forecasts.

What we're looking for

Skills & competencies

director of lead generation

remote or on-campus

tampa fl

affinitiv

demand generation

performance marketing

marketing automation

lead generation

campaign analytics

automotive marketing

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, 401(k) effective day one, and generous paid time off.

Why this role

The posting describes a Work from Here program that allows employees to choose remote work or working on campus, with in-person or virtual collaboration.

About the employer

Affinitiv is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.