Director of Lifecycle Marketing

Job overview

The Director of Lifecycle Marketing is a hybrid role based in Culver City, CA, with a salary range of $150,000 - $175,000 per year. This position supports the marketing team at Sans, focusing on customer retention and long-term value. This role exists to own lifecycle marketing as a core revenue driver. The director will define strategy, build scalable systems, and lead a team to optimize the customer journey across email, SMS, and subscription channels.

What you'll do

• Own lifecycle as a revenue driver.
• Define and lead lifecycle strategy.
• Own customer journey and retention systems.
• Lead subscription growth and economics.
• Manage lifecycle channels and platforms.
• Build and lead a high-performing team.

What we're looking for

Skills & competencies

full-time

day shift

culver city ca

marketing

lifecycle marketing

dtc

retention

strategy

hybrid

$150k-$175k

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, 401(k), unlimited PTO, wellness stipend, free product.

Why this role

DTC experience required; focus on subscription-based business models.

About the employer

Sans is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.