Head of Sales — Business-to-Consumer

Job overview

The Head of Sales — Business-to-Consumer role is onsite in Miami, FL; compensation is not specified. Crystalia Glass seeks to grow revenue and conversion across its nationwide retail operations for custom-made products. This commercial leader builds and improves the B2C sales engine, using funnel analysis, disciplined processes, and team leadership to increase conversion and revenue. The role connects sales execution with marketing, estimating, production, and executive reporting.

What you'll do

• Develop B2C growth strategy and analyze sales data and funnel conversion
• lead and coach sales team leads
• design customer engagement, follow-up, discounting, and order handoff processes
• apply conversational AI and call analysis to quality assurance and coaching
• govern CRM workflows and pipeline data
• build dashboards
• develop sales enablement materials with Training
• collaborate with Marketing, Estimating, and Production
• report and forecast performance to the CEO.

What we're looking for

Skills & competencies

head of sales

b2c sales

sales leadership

revenue growth

funnel optimization

crm governance

ai sales workflows

custom products

miami fl

crystalia glass

monday–friday

8:30 am–5:00 pm

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salary and performance-based bonuses
• on-site role
• ownership of sales strategy and opportunity to lead business expansion.

Why this role

The posting emphasizes building or substantially redesigning a sales engine and practical use of AI for call quality review and coaching.

About the employer

Crystalia Glass is hiring for this role. Industry: Glass Product Manufacturing Made of Purchased Glass. Sector: 32.