Brand Marketing Manager, Korean-English Bilingual

Job overview

The Brand Marketing Manager role is onsite in Irvine, CA. The listed annual salary is $90,000–$110,000, plus performance-based bonus compensation. The role leads brand growth initiatives across national retail and distribution channels. The manager develops brand and go-to-market strategy, leads integrated campaigns and retail activations, coordinates cross-functional execution, and analyzes performance to strengthen brand equity and retail sell-through. The posting requires fluency in Korean and English and experience in beauty, skincare, or consumer packaged goods marketing.

What you'll do

• Develop annual brand strategy and growth plans
• lead product launch planning and positioning
• manage integrated campaigns, agencies, paid media, and performance metrics
• partner with national retail accounts
• develop in-store activations and promotional calendars
• coordinate with Sales, Operations, Finance, global brand, and e-commerce teams
• analyze sales and marketing data and report performance.

What we're looking for

Skills & competencies

brand marketing manager

korean-english bilingual

full-time

onsite

irvine ca

$90k–$110k

performance bonus

brand strategy

retail marketing

product launches

beauty and skincare

sbt global

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus compensation is stated.

Why this role

Korean-English fluency is required; K-Beauty and international brand expansion experience are preferred.

About the employer

SBT Global, Inc. is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.