Director of Sales

Job overview

The Director of Sales role is listed in Charlotte, NC; the posting does not specify compensation. The position supports AmeriCraft Homes’ launch of a luxury homebuilding operation, with active locations in Myrtle Beach and Mooresville, NC, and planned communities across the Southeast. The director sets sales strategy and standards, builds and develops the sales team, and oversees the buyer experience. The role coordinates with design, architecture, marketing, construction, finance, and executive teams to support the company’s luxury positioning and community sales goals.

What you'll do

• Develop sales strategy around craftsmanship, architecture, personalization, and lifestyle
• manage targets, absorption rates, and pricing
• train consultants in value-based selling
• establish presentation standards for model homes and design centers
• recruit, hire, train, and develop sales staff
• coach performance and manage sales KPIs
• oversee buyer experience through design selections and closing
• cultivate referral and real estate relationships
• collaborate with design, architecture, marketing, land acquisition, product development, finance, and executive leadership.

What we're looking for

Skills & competencies

director of sales

charlotte nc

falcone group

americraft homes

luxury homebuilding

sales strategy

team leadership

new home sales

buyer experience

real estate referrals

Work arrangement

• Weekend coverage required

About the employer

Falcone Group is hiring for this role. Industry: New Multifamily Housing Construction (except For-Sale Builders). Sector: 23.