Brand Manager

Job overview

The Brand Manager role is onsite in Brea, CA; the posting lists a base salary of $100,000–$130,000 per year. Samyang America develops food products and brand experiences, including instant meals and sauces. The manager leads brand management and innovation for the Samyang and MEP brands. The role develops product strategy, uses consumer and market insights, leads product launches, and coordinates cross-functional teams to support brand growth and business performance.

What you'll do

• Develop annual brand plans and product roadmaps
• lead brand and market expansion
• own assigned product-line P&L
• identify innovation opportunities
• oversee product development and launches
• analyze market and consumer data
• lead a brand marketing team
• coordinate go-to-market strategies with marketing and sales
• monitor product performance and present post-launch recommendations.

What we're looking for

Skills & competencies

brand manager

brea ca

samyang america

$100k–$130k per year

brand strategy

product innovation

consumer insights

cpg

food and beverage

product launches

Work arrangement

• Weekend coverage required

Benefits & perks

• The position may be eligible for an annual incentive bonus, medical, dental, and vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Why this role

The posting seeks 5–10 years of combined marketing experience, product development and retail launch experience, and people-management experience.

About the employer

SAMYANG AMERICA INC is hiring for this role. Industry: All Other Miscellaneous Food Manufacturing. Sector: 31.